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TC Media Appoints Carlos Lamadrid As Senior Vice President of Consumer Solutions

Carlos LamadridTC Media is making some big investments in its senior management team, perhaps this is a sign of major things to come from the national media company.  Over the last two months they have also made appointments which we’ve covered here, here, and here.  Today, TC Media has appointed Carlos Lamadrid to the position of Senior Vice President, Consumer Solutions. He will join the organization on September 3 and report to Ted Markle, President of TC Media. In this role, Carlos will be in charge of optimizing TC Media’s brand portfolio and spearheading the multiplatform growth strategy for its flagship brands in the Toronto, Montreal and Vancouver markets. He will oversee the magazines portfolio which features titles such as Canadian Living, Coup de pouce, ELLE Canada, ELLE Québec, Style at Home, Décormag, Western Living and The Hockey News, the digital & mobile editions and the TV production house.

Previously, Carlos was Executive Vice President at Penske Media.  He was previously Senior Vice President and Chief Brand Officer of the Woman’s Day Brand Group at Hachette Filipacchi Media. Previously, he was with Conde Nast as Vice President and Publisher of JANE from 2005 to 2007, and Publisher of Men’s Journal Magazine from 2003 to 2005. He was also responsible for the turnaround of Men’s Journal magazine, for parent company Wenner Media.