FounderFuel, You Failed To Do Your Startups Justice

BY: 

Dave Forde
July 15, 2013

Homer DohLaunching a startup can be like having a baby.   No, I’m not referring to the physical aspects, but more the emotion and sense of pride.   Here you are with your beautiful baby, do you want to hide your new baby or shout from the rooftops about your excitement?  You might even pass out a “stooge” to celebrate.

This doesn’t seem to be the case with FounderFuel who decided to give an exclusive story to Techcrunch announcing the newest round of startups that took party in their Demo Day.  What if a VC does not read Techcrunch? What if a potential client who has millions to spend does not read it?

Part of the role of an incubator or accelerator is to get the story about the startups who put their faith and trust in their hands out to as many people as possible.   No one media outlet has the entire market share of readers, and there is no shortage of places they could have sent the story to.  Over at the Financial Post is Matt Hartley and Christine Dobby , Techvibes has Rob Lewis and Knowlton Thomas, Globe and Mail has Iain Marlow and Omar El Akkad to name a few folks.

Unfortunately it is’t just with FounderFuel as you have failed to properly help the startups who are part of your program.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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