ZoomerMedia Launches Everythingzoomer.com

BY: 

Dave Forde
June 21, 2013

ZoomerMediaWith their laser focus on the 45+ segment of the market, ZoomerMedia launched its latest product this week called  everythingzoomer.com.  The “supersite” as they call it aims to be a “one-stop shop” for delivering curated content, interactive services and social networks to one of the fastest-growing demographics online. Everythingzoomer.com stakes claim to a wide swathe of online territory in which the Zoomer brand is already a recognized leader. ZoomerMedia, whose operations are national and multi-platform, creates content, services and experiences for the 15.1 million Canadians who make up the 45+ generation.

Zoomer.com

“Our intention – and my prediction – is that everythingzoomer.com will quickly become the default home page for baby boomers,” said Moses Znaimer, founder of ZoomerMedia.

 The new initiative is being spearheaded by  Zoomer Editor-in-Chief Suzanne Boyd and McLean Greaves, ZoomerMedia’s VP of Digital, who wanted to create a web destination that integrates creative and editorial with multi-platform capacity and technological functionality, e

“We are listening to our users to ensure we’re delivering what they’re looking for from relevant content to responsive design,” said McLean Greaves, VP, Digital, ZoomerMedia. “The web isn’t a static environment – neither is everythingzoomer.com,” he added.

 Over 12% of the site’s current traffic already comes from mobile with an anticipated increase to at least 50% once everythingzoomer.com gets beyond its beta phase.

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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