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Breaking: Joanna Track Out At eLUXE, Duke McKenzie Takes Over As CEO

Duke McKenzieToronto-based fashion eCommerce retailer and publisher, eLUXE, has just announced a major change in the company’s management team as Founder Joanna Track is being replaced by one of the startups advisors Duke McKenzie.  Joanna Track launched in the fall of 2010, she has previously founded Sweetspot.ca which she also founded in 2004 and later was sold to Rogers, but then shut down in 2012.

eLUXE quickly grew to a popular destination for women across Canada, which makes this change of management an odd one as the company continues to grow. Duke has been a board member for eLUXE since early 2012 and will now take the reigns as CEO.    Previously he was Senior Vice President of Sales at Mediative, Co-Founder & President of UpTrend Media (which was later sold to Mediative), and prior to that Senior Sales Manager at AOL Canada.

According to eLUXE, Joanna will continue to be involved in the company as she joins the board of directors and will be advising on strategic initiatives.