Shaw Media Joins Twitter Amplify Program.

BY: 

Dave Forde
June 7, 2013

Shaw MediaEarlier this week Shaw Media announced the media company has joined  the  Twitter Amplify program, which ” further amplifies the social TV conversation with real-time, dual-screen sponsorships and in-Tweet video clips from broadcasters.”  Shaw is the first Canadian broadcaster to sign up for the program which already includes A&E, Bloomberg TV, WWE and VEVO in the US.

“Broadcasters have consistently tried to offer social TV experiences in one form or another but Twitter is really the social platform of choice when it comes to ongoing conversations about TV,” said Paul Robertson, Group Vice President, Broadcasting & President of Shaw Media. “There’s no better match for compelling, live television. Twitter is a true complement to the TV experience.”

Additional Twitter benefits for Shaw Media clients include cross platform analytics for video and Promoted Tweets and audience extension through Twitter’s various targeting capabilities.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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