Mercedes-Benz Vans Canada Names Cargo Agency Of Record

BY: 

Dave Forde
May 30, 2013

Mercedes-Benz Vans CanadaToronto-based Cargo, who is a says they are bringing a “new model” to the marketing game has just been selected by Mercedes-Benz Vans Canada as their agency of record (AOR).  Mercedes-Benz Vans Canada is adivision of the famous auto manufacture who is responsible for the sales and marketing of Sprinter vans.

The two organization have worked together since 2011 on various projects, but this is the first time that Cargo has officially become their AOR.  As part of the assignment, Cargo will be responsible for planning, creating and executing marketing and advertising programs for Mercedes-Benz Sprinter Vans in Canada and will lead the integration of all media and CRM work executed by other agency partners.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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