Rogers Rolls Out Vicinity, Loyalty Program Powered by FiveStars

BY: 

Dave Forde
May 29, 2013

VicinityRogers announced their newest product this week which is called Vicinity, a loyalty solution for Canadian small and medium businesses. Thle new service is part of of an international alliance with the platform’s created FiveStars, and powered by the California-based company.

“We know that Canadian small businesses are starved for affordable digital solutions that make it easy to connect with consumers and grow their business. The launch of Vicinity marks another milestone for our overall local digital portfolio,” said Nyla Ahmad, Vice-President, Local Digital, Rogers. “Vicinity joins Outrank and Zoocasa as part of our growing suite of local digital services that leverage intelligent technology platforms to efficiently bring buyers and sellers together at the local level.”

FiveStars hit a major milestone this month as the company reached its ten millionth loyalty purchase.  With the new solution in place as part, Rogers will target its small and medium businesses customer based across Canada, as well target the over one million SMBs (Small Medium Businesses) across Canada.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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