Maritz Loyalty Marketing Goes Big Data With SAS Canada

BY: 

Dave Forde
April 5, 2013

data-centerIn this world of “Big Data,” it has become crucial to marketers to help predict and analyze campaign, and of course with the end goal to better target customers.  Earlier today, SAS Canada announced that Maritz Loyalty Marketing has further solidified its relationship with SAS with additional investments in SAS analytics.  This expansion on their current relationship will allow for laying the foundation for a strategic relationship and future collaboration between the companies.

“Data is the cornerstone of true loyalty and our clients rely on Maritz to derive insights from their customer data to inform targeted marketing initiatives and drive business performance.  We pride ourselves in our ability to bring multiple data sources together – using this data to enable targeted and relevant communications to our clients’ customers,” said Bob Macdonald, President and CEO of Maritz Loyalty Marketing.

Maritz’ will leverage the investment in SAS’ product line to strengthen their predictive modeling and analysis capabilities, enabling it to enhance the services it already provides to clients which include data mining, customer profiling, segmentation, marketing optimization, basket analysis for cross-sell offers and data visualization.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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