On Saturday, March 16th Microsoft Advertising invited a number of customers to watch George St-Pierre (GSP) challenge (aka destroy) Nick Diaz at UFC 158. A who’s who of brands and media buyers were on hand to help celebrate the night, and of course step up to the challenge while playing the latest version of UFC game on the XBOX. I also had a chance to try out the game, which I’ll admit instantly became a fan of the experience, well that was until I got my butt kicked by @richelleER (pictured to the left).
After drawing my sorrow in some food and drink courtesy of our host venue @BostonPizza, I had a chance to check in on @therealcabbie (pictured above) who was doing interviews both onsite and with a number of fighters live through Skype (which Microsoft bought in 2012) which was interesting to see the integration and capabilities for a live event.
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