As video content continues to be extremely important to brands to help tell their story,  Vidyard, a video marketing platform has announced it has secured $6 million in Series A financing. Leading the round of investment was OMERS Ventures, followed by iNovia Capital and SoftTech VC.  In addition, Jill Rowley participated with a personal investment in the company.

Vidyard‘s platform allows marketers to measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform.  Recently the startup also secured integration with marketing automation platforms – Eloqua and HubSpot.