Newad has signed an exclusive representation agreement for all advertising platforms and sponsorships available at the Canadian facilities of Canlan Ice Sports Corp, the largest owner of multi-purpose recreational and entertainment facilities in North America.
The long-term agreement includes a network of digital screens, rink-boards, in-ice branding, building naming rights, dressing rooms, experiential events, brand customizable sponsorships and many other creative initiatives. This complements the existing classic and mega banner formats already being displayed at Canlan, since August 2012.