Yahoo!, AOL And Microsoft Expand Premium Ad Partnership In Canada

BY: 

Dave Forde
February 13, 2013

Yahoo-Microsoft-AOLBack in November 2011, Yahoo!, Microsoft, and AOL announced the formation of a partnership in the US that would help improving the process of buying and selling online display inventory.  The goal was to provide advertisers with an increased access to premium inventory.  Today, the partnership has been extended into Canada allowing similar benefits to Canadian advertisers.

While on stage at the Goldman Sachs Technology and Internet Conference in San Francisco yesterday, Yahoo CEO Marissa Mayer said that the Microsoft-Yahoo search deal has been under performing and not  delivering the market share gains or revenue that was expected to occur.

Last week Yahoo had announced it signed an advertising deal with Google and would begin serving their AdSense product through Yahoo properties.  The revenue split with Yahoo wasn’t disclosed but looking at in the past Google has been know website owners have received 68 percent of the revenue from advertising deals.

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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