Back in November 2011, Yahoo!, Microsoft, and AOL announced the formation of a partnership in the US that would help improving the process of buying and selling online display inventory. The goal was to provide advertisers with an increased access to premium inventory. Today, the partnership has been extended into Canada allowing similar benefits to Canadian advertisers.
While on stage at the Goldman Sachs Technology and Internet Conference in San Francisco yesterday, Yahoo CEO Marissa Mayer said that the Microsoft-Yahoo search deal has been under performing and not delivering the market share gains or revenue that was expected to occur.
Last week Yahoo had announced it signed an advertising deal with Google and would begin serving their AdSense product through Yahoo properties. The revenue split with Yahoo wasn’t disclosed but looking at in the past Google has been know website owners have received 68 percent of the revenue from advertising deals.