Parta Dialogue Acquires MyTwatch, Paris-Based e-Intelligence And Social Marketing Firm

BY: 

Dave Forde
February 5, 2013

Parta DialogueSocial media company Parta Dialogue has signed a letter of intent to acquire MyTwatch, a private Paris-based e-intelligence and social marketing technology company.

“This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to win at digital social media strategy. MyTwatch’s proprietary listening technology and semantic analysis round out our strengths in creating, distributing and measuring social media content. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally.” – CEO, Parta Dialogue, Paul Allard

MyTwatch was founded by Philippe Gablain and Edith Nuss, who have company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation. This is valuable data and analysis for Parta’s clients.

The acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce existing tools such as eValue and Social Topic Scan and Sharecasting.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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