Premium Ad Exchange Admeta Sets Up Shop In Canada

BY: 

Dave Forde
January 29, 2013

AdmetaEuropean-based Admeta has expanded their operation into Canada, and has selected Ottawa as their first city for a Canadian office. Back in December 2012, the Private Ad Exchange announced the opening of a New York office.

 “Admeta’s main focus is to improve our customers’ online marketing business. This translates into constantly increased optimisation power in our products which in turn has a direct impact on the customers’ ROI”, commented Admeta’s Chief Executive Officer Ola Tiverman. “We look forward to contributing to our Canadian clients’ profit margin with the implementation of Admeta’s tailor-made solutions.”

With the Canadian expansion, Admeta is looking to offer premium publishers the possibility to have 100% control over their brand, advertisers’ relations, and inventory through the creation of their own ad marketplace.  Admeta’s Private Ad Exchange provides a complementary offering to premium sales and bypasses intermediaries such as DSPs, SSPs, and costly agencies and trading desks.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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