European-based Admeta has expanded their operation into Canada, and has selected Ottawa as their first city for a Canadian office. Back in December 2012, the Private Ad Exchange announced the opening of a New York office.
“Admeta’s main focus is to improve our customers’ online marketing business. This translates into constantly increased optimisation power in our products which in turn has a direct impact on the customers’ ROI”, commented Admeta’s Chief Executive Officer Ola Tiverman. “We look forward to contributing to our Canadian clients’ profit margin with the implementation of Admeta’s tailor-made solutions.”
With the Canadian expansion, Admeta is looking to offer premium publishers the possibility to have 100% control over their brand, advertisers’ relations, and inventory through the creation of their own ad marketplace. Admeta’s Private Ad Exchange provides a complementary offering to premium sales and bypasses intermediaries such as DSPs, SSPs, and costly agencies and trading desks.