AdmetaEuropean-based Admeta has expanded their operation into Canada, and has selected Ottawa as their first city for a Canadian office. Back in December 2012, the Private Ad Exchange announced the opening of a New York office.

 “Admeta’s main focus is to improve our customers’ online marketing business. This translates into constantly increased optimisation power in our products which in turn has a direct impact on the customers’ ROI”, commented Admeta’s Chief Executive Officer Ola Tiverman. “We look forward to contributing to our Canadian clients’ profit margin with the implementation of Admeta’s tailor-made solutions.”

With the Canadian expansion, Admeta is looking to offer premium publishers the possibility to have 100% control over their brand, advertisers’ relations, and inventory through the creation of their own ad marketplace.  Admeta’s Private Ad Exchange provides a complementary offering to premium sales and bypasses intermediaries such as DSPs, SSPs, and costly agencies and trading desks.


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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.