Olive Media Launches Hybrid Tablet Product

BY: 

Dave Forde
January 25, 2013

Olive Media-TabletOlive Media announced its newest product offering this week for advertisers after having success with similar solution in the past.  The online advertising company’s new tablet hybrid product allows advertisers to move beyond the traditional desktop ‘ inventory and delivers a tablet advertising experience to audiences consuming content on their tablet devices.

“We commit ourselves to putting together communication strategies completely informed by both technographics and dramatically shifting media consumption habits. Tablets have provided a rapid and dramatic change in the way many Canadians interact with media. Despite this, there has been a lack of tablet-specific merchandising opportunities in our market,” explains Shane Cameron, Managing Director, Digital and Emerging Media, OMD Canada. “Olive Mobile’s hybrid tablet solution allows us to deliver engaging tablet advertising to the right audiences, with scale.”

The new product is already available across more than 10 premium publisher sites in English and in French, and can be adapted to accommodate many different styles of native tablet advertising experiences.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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