Second Cup has announced the return of Latte Tuesdays and launched a new campaign to promote the special which includes a :30 radio spot. The radio spot has already hit the air waves and run until late February along with an integrated campaign created by One Advertising includes in-store point of sale materials and window posters, online/mobile, and 10- second closed captioning TV spots.
“Our Latte Tuesdays continue to increase in popularity and our guests look forward to them. We wanted to bring them back in January as something familiar and comforting after the hustle and bustle of the holiday season,” says Cathy Whelan Molloy, CMO at Second Cup.
Creative: One Advertising
Media Buying: Bang!Media