As they prepare for the 2013 Mercedes-Benz B-Class, Mercedes-Benz Canada announced their latest initiative to search for brand ambassadors that represent the style and versatility of new model. As part of the contest, selected winners will receive behind the scenes access to exclusive Mercedes-Benz events, and a one year lease of a new Mercedes-Benz B 250.
The nation-wide search will centre around four associated lifestyle pillars that include: B-Seen, B-Adventurous, B-Spontaneous, and B-Playful. Participants who feel they embody one or more of these key characteristics are invited to apply for the chance to celebrate their active and urbane lifestyle through social networks and event activations as the face of the respective pillar they best represent.
Interested in entering the contest? Visit www.MB-TheFace.com and complete the online contest entry form. In addition to selecting the most appropriate principles they exemplify, contestants must provide a Tumblr address and are encouraged to submit a list of social media sites they are currently active on.