Rouge Media Group expanded their digital network recently with a new music channel that is aimed at targeting music lovers aged 18 – 49, that was created through its recent acquisition of an aggregate of over 200 music and music content sites. Included in the recent acquisition is the music-streaming frontrunner, Songza, as well as 911tabs.com, allthelyrics.com and azchords.com, just to name a few.
Rouge’s new music channel focuses on sites that are based on consumer’s music profile, allowing unique psychographic and behavioural targeting digital media opportunities.