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RIM Announced New BlackBerry 10 Ready Program To Help BlackBerry Enterprise Customers Leverage Existing Investments

As they continue to prepare for the much anticipated launch of Blackberry 10, Research In Motion (RIM) announced the BlackBerry 10 Ready Program. The program is designed to address the needs of BlackBerry enterprise customers as they prepare their environments for the launch of BlackBerry 10 and BlackBerry Enterprise Service 10.

The new program will be introduced in a phased approach with four components. Two of the components – The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series, available this week. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available ahead of the global BlackBerry 10 launch on January 30, 2013.

“We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,” said Bryan Lee, Senior Director, Enterprise at RIM. “The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.”

Smart move on the part of RIM as they look for ways to hold on to their existing enterprise customer based.

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