As they continue to expand their content partnerships with organizations such as Major League Soccer, American Hockey League, 2013 America’s Cup, NBA D-League, Swimming Canada, SendtoNews announced a new distribution partner today. SendtoNews has signed an agreement with Vancouver-based Glacier Media which publishes 80 local community media assets in Western Canada, including a network of newspapers, trade publications and various digital offerings.
“We are excited to partner with Glacier Media, adding Canada’s largest independently-owned newspaper company to our growing News Partnership Network,” states SendtoNews CEO, Greg Bobolo. “Glacier Media provides SendtoNews the broadest possible coverage of local newspaper markets and related digital assets across Western Canada. It opens the door to even more revenue sharing opportunities for our branded content and increases our market reach for advertisers.”
SendtoNews platform consolidates and manages the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then markets this inventory for major brand sponsorship.