Startup LeadSift Secures $500,000 From OMERS Ventures

BY: 

Dave Forde
November 27, 2012

LeadSift, a Halifax-based start-up that mines social media data to generate high-quality sales leads, has secured $500,000 in financing from OMERS Ventures. This funding round will be used for product development, sales and marketing and hiring.

“There’s a vast amount of valuable data available on social media, but until now businesses haven’t had an effective way to translate this information into actual sales leads. Our online tool enables deep and real-time data analysis, generating a constant stream of high-quality leads and letting businesses instantaneously reach out to and engage with customers,” said Tapajyoti Das, LeadSift President and CEO. “Partnering with OMERS Ventures will allow us to continue to ready our product for commercialization, and lay the foundation for a long-term relationship.”

LeadSift is still in beta mode and is testing their platform with clients in the automotive, consumer electronics, travel and tourism industries. As part of their beta test phase, they are focused on Twitter and Foursquare data, LeadSift plans to expand its lead identification algorithm into different data sources like comments, forums and blog posts.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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