Breaking: Gary Anderson Leaves Sympatico (Bell Media)

BY: 

Dave Forde
November 26, 2012

We have now confirmed that Gary Anderson, Senior Vice President of Bell Media Digital will be leaving the organization at the end of 2012.  Gary headed up Bell’s online property Sympatico.ca which it was first launched in the fall of 1995, and over that time has grown the portal to well reach well over 10 million uniques.

A few years later a partnership was formed between Bell and Microsoft that gave birth to Sympatico/ MSN (www.sympatico/msn.ca), the portal (that’s what we called them back in the day) continued to be a dominant player in the online publishing and advertising business across Canada.  Back in 2009 Bell and Microsoft parted ways and each brand created their own siteswww.microsoft.ca & www.sympatico.ca.

In April 2011, Bell completed its acquisition of CTV, Gary was named the Senior Vice President of Bell Media Digital which included the Sympatico brand and assets owned by Bell.

Moving forward as of January 2013, Bell’s Catherine MacLeod, Vice-President, Specialty Channels will be taking over for Gary.  In her current role as Vice-President, Specialty Channels, Catherine is responsible for the brand and programming strategies across all of Bell Media’s non-sports specialty assets. Prior to that promotion, Catherine was  Vice-President, Business and Legal Affairs, and has been with Bell Media since 2000.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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