New Balance Canada Names Arnold Toronto its Agency of Record

BY: 

Dave Forde
October 29, 2012

Communications agency Arnold Worldwide is starting week off on a high note as Arnold Toronto has been named agency of record, and will be responsible for key marketing needs for the global athletic brand.

Arnold Worldwide of Boston has been the global creative agency of record for New Balance since June 2010, and is responsible for developing the brand’s current campaign and tagline, “Let’s Make Excellent Happen,” which launched in March 2011. Arnold Toronto’s duties for New Balance Canada will include creative adaptation for traditional advertising, digital and social media support, and select in-store work.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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