Twitter Hires Director of Agency Business Development, Could A Canadian Expansion Fly North By Winter?

BY: 

Dave Forde
October 25, 2012

AdAge reported that Twitter has hired Matt Derella (a former Google Executive) as the social network’s new Director of Agency Business Development, the guy who’s going to help bring media revenue to the company. We had speculated in the past that Twitter would be opening up in Canada soon, but our sources were a bit off the mark in terms of timing.  It is inevitable that Twitter will make expand and open an office in Canada, most likely in Toronto.  All major International brands have an office in Canada, management team in Canada, well except Yahoo but there must be something they know that others don’t, oh, and their stock is currently floating around $16.

It is mid-October now, and Twitter is just ramping up on media sales side so don’t expect a Canadian office to arrive until the new year, of course this does raise another question – Who will head up Twitter Canada?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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