As Ol' Man Winter Approaches, CAA Turns On The Heat with National Cold Start Contest

BY: 

Dave Forde
October 15, 2012

The Canadian Automobile Association (CAA) launched its latest campaign, a national contest called  “Cold Start Contest,” a campaign to remind the country’s drivers about the importance and benefits of preparing for the impending winter driving season.

The online contest which will run until December 10th, offers Canadians an opportunity to refresh on core winter driving safety tips and seasonal vehicle maintenance upkeep that can help to increase safety in winter conditions as well as save money and trouble down the road. Participants have a chance to win weekly prizes and even a grand prize of one of three $1500 CAA Travel Certificate simply by brushing up on the winterization tips.

CAA’s Cold Start Contest is open to all Canadians who have reached the age of majority in their province.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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