Matt Di Paola Appointed Senior Vice President, General Manager At Critical Mass Toronto

BY: 

Dave Forde
October 12, 2012

Critical Mass has appointed Matt Di Paola Senior Vice President, General Manager of its Toronto office. A digital industry veteran with a proven track record of leadership and innovation at several of Canada’s top agencies, Di Paola will be responsible for managing operations and stewarding the growth of the Critical Mass Toronto office.

Prior to joining Critical Mass, he was Chief Strategy & Innovation Officer at MediaCom Canada, leading the agency’s business science team and developing integrated business solutions for key clients. Before that, Di Paola served as Senior Vice President, Managing Director at Proximity Canada, overseeing a period of tremendous growth and securing digital and CRM AOR relationships with global blue chip clients including Gillette & HP, in addition to Canadian-specific clients like Mars, Campbell’s, Pepsi-QTG, Frito-Lay and RBC. He also led the agency to a host of creative award recognitions, including three Cannes Lions.

Di Paola also served as Director of Client Services at Tribal DDB, leading national accounts and award-winning integrated work for clients such as BMO InvestorLine, Canadian Tourism Commission and Gatorade.   Matt has also been an asset for Profectio as one of the mind that we’ve tapped into for our Industry Opinion section from time to time.

Matt takes over for Cam Bedford who has now joined Klick Health as their Vice President of Strategy.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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