ACA 360: Focus on Digital Marketing #aca360

BY: 

Dave Forde
October 4, 2012

Association of Canadian Advertisers held their third annual digital conference today where they invited a room full of advertisers and marketers to learn about the latest trends, insights, advances and best practices in digital marketing.

The speaker line up included:

  • Linda Abraham, Co-Founder, Chief Marketing Officer & Executive Vice President of Global Development, comScore, Inc.
  • Michael Carter, President, Olson mobile
  • Jeremy Edwards,Founder and Director of Content, Activative
  • Mark Fagan, Head of Search & Performance Media, Activative
  • Charly Pall, Head of Industry, Google Canada
  • Jeremy Butteriss, Director, Strategic Partnerships, Google Canada
  • Emily Taylor, Market Research & Intelligence Manager, Microsoft Advertising
  • Chris Williams, President, IAB Canada

A few interesting tweets so far…

Meli Beauchemin @Melibeauchemin – Touched on this a bit with VISA- but what about the negative backlash against brands like McDs re: them banning local chip sellers? #ACA360
James Clarke @jamesclarkeCA – Act like a publisher, not a brand. Content that provides utility to consumer is king! #ACA360 via Jeremy Edwards
Kendel Doyle @chrome_dreams – #ACA360 brands are acting as media sources. move away from creative excellence to creating consumer-experience-enhancing content
Jo-Ann McArthur @jo_annmcarthur – What is grp across platforms? Most folks have own convergence model going watching tv complimented by 2nd screen. How measure that! #ACA360
Meli Beauchemin @Melibeauchemin – Interest Based Advertising saves time for both consumer and marketer. #ACA360

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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