As part of their cross Canada Mixx Canada tour, IAB Canada hosted hosted a day in Toronto last week, a number of individuals gave presentations including:

    • Bryan Johnston, CMO, The Ultimate Fighting Championship, ZUFFA LLC (USA), who will share how a unique strategic approach to Social Media helped transition ‘cage-fighting’ into the branded global sport of Mixed Martial Arts.
    • Justin Kingsley, VP Strategy + Partner, Sid Lee (CAN), who will show us how MMA fighter Georges St. Pierre — now simply known as GSP — was developed to into a world-class brand in tandem with the UFC’s Social Media strategy.
    • April Winchell, Creator – CEO, (USA), who will entertain us with look at what some brands should never do, and tell us how she turned other’s bad ideas into a profit-generating stream for charities.
    • Sherrill Mane, SVP Industry, IAB US (USA), who will detail the basis behind, as well as new developments in 3MS: Making Measurement Make Sense; and also outline Online strategies that hold consumer’s attention and lead to successful marketing impact.
    • Joan Fitzgerald, Vice President, TV & Cross-Media Solutions, comScore (USA), who will present research compiled by comScore + the Coalition for Innovative Media Measurement (CIMM) on How Multi-Screen Consumers Are Changing Media Dynamics.
    • Mark Greenspan, Community Director, Next Media (CAN), will present a ‘Strategic Roadmap to Success in Content Marketing’.
    • Tom Fotheringham, Director, Digital Solutions, OMD (CAN), who along with contenders Acuity, EQAds and The Exchange Lab, will detail the results of Nissan Canada’s DSP Challenge.
    • Tara Walpert Levy, Global Director of YouTube Ads Marketing, Google (USA), The New Moments that Matter: How to Take Advantage of People-Powered Video To Build Your Brand.
    • Ian Hewetson,  VP Client Services at eyeReturn Marketing, Presentation on 3M’s US initiatives, including the adoption of a viewable impression standard.

The event focused on two major areas, Real Time Bidding and Online Video, of course both have helped to drive to reaching over $2 billion in revenues. We will have more notes from the conference a bit later, but for now here are photos we took from the IAB Canada MIXX 2012.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.