As they prepare for 2013, Reebok Canada has announced that Montreal-based advertising agency Exacto Communications has been selected to develop its 2013 marketing campaign. Exacto recently won the account in an agency review involving two other firms.
This is not a new relationship between the two entities, Exacto Communications has been the agency of record for Reebok Canada for the past four years, but this new project is due to a special initiative by Reebok Canada. The campaign will evolve through numerous marketing platforms such as television, digital media, retail, social media and public relations. Exacto Communications’ first work for this campaign will appear in early 2013.