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TC Media Gets Serious About Mobile, Rolls Out 160 Versions Of Local News Sites

TC Media launched mobile versions of the websites for more than 160 dailies, weeklies and independent partners. The new sites have been optimized for most smart phones (BlackBerry, iPhone, Android), the mobile version will enhance the hyperlocal content offering on each site, including photos and videos, and make it easier to link with social media. Smart phone users in Quebec, Ontario, Saskatchewan and the Atlantic provinces will now be able to automatically access the mobile version without downloading and will enjoy simplified access to their local news.
Building on its experience with local communities and digital marketing, TC Media is adding this mobile platform to its integrated services in order to better serve consumers, advertisers and agencies.