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Former Postmedia Executives Look To Fill Agency's Gap With Reshift Media

Taking their online marketing experience to a new level, Steve Buors and Kirk Allen have launched Reshift Media, a business that will provide various services such as social media, search engine optimization (SEO) and mobile. Their approach will be to work in conjunction with agencies as they look to help with a more integrated strategy around those four core areas.

“The real benefit comes from pairing Reshift’s earned media services with a paid media strategy by working closely with our agency partners,” said Allen, who was previously Executive Vice President, Integrated Advertising for Postmedia Network Inc., one of Canada’s largest publishers. “Our goal is to combine the experience agencies bring with Reshift’s services to ensure their clients are able to reach consumers in a targeted, relevant manner across all platforms – delivering the right message at the right time and in the right context.”

The company sourced private equity from a number of individuals and formed a Board of Directors comprised of senior business leaders including agency veteran Hugh Dow, Former Chairman of Mediabrands Canada.

Still early days to see what this duo creates, but off the bat it sounds very similar to the offering that Mediative brings to the table, maybe this will become a battle of “who has better relationships with agencies.”

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