WagJag Buys Deal of the Day Business Unit From Yellow Media

BY: 

Dave Forde
September 5, 2012

As Wagjag (owned by TorStar) tries to breathe some new life into the daily deal space, they recently announced that they have acquired the Deal of the Day business unit from Yellow Media. Terms of the deal were not disclosed but it does appear they deal was done to help Wagjag gain access to their database. Integration of Deal of the Day into Wagjag.com should be complete over the next few weeks.  Hopefully the deal will also give Yellow Media a boost to its much needed bottom line as they continue to look for ways to get out of financial trouble.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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