Diamonds Are Ariad's New BFF, Selected As AOR For The National Diamond Store

BY: 

Dave Forde
September 5, 2012

Ariad Communications has just shared with Profectio that they have been tapped by The National Diamond Store to help the national jewellery store brand with its overall brand identity.   As part of the assignment, Ariad be tasked to develop a more compelling and differentiated brand promise and creating engagement with jewellery lovers across Canada through content, product and customer experience.

“We were impressed by Ariad’s approach,” says Beth Saunders, General Manager, The National Diamond Store. “They had the category insights and approach that convinced the selection committee Ariad was the right choice for our brand.”

The National Diamond Store is a group of independently owned jewellery stores across Canada that decided to promote their individual businesses together through a national brand.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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