Did you know that 40 per cent of Canadians admitted they had at least one unwanted item they could have sold, but threw away instead. This substantial grouping inspired Canada’s largest classifieds site to creatively reach out with an integrated marketing campaign to remind Canadians of other channels available to make money and be kind to the environment. This is all part of the latest marketing campaign from Kijiji Canada who launched a new TV ad encouraging Canadians to buy and sell items in their marketplace.
The commercial runs in both English and French markets and is supported by social elements as the company’s Facebook page gets hijacked by new comical characters, including a curling stone curmudgeon that sits to gather dust atop a packed bookcase.
The campaign primarily comprises television ads airing nationally from now to October, focuses on Toronto and several regional markets in Québec, and is supplemented by integration on Kijiji’s social channels, webmercials and online banner advertising.
Media Buy: Denneboom
Creative: Cloudraker / LoveCat Studio