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Right To Play Selects Totem As Brand Agency Of Record

Totem, the branded content division of TC Media has been selected as the brand agency of record for Right To Play, a global organization that uses the transformative power of play to educate and empower children facing adversity.  Right To Play was founded in 2000 by Johann Olav Koss, a four-time Olympic gold medalist and social entrepreneur, Right To Play helps children build essential skills and better futures, while driving social change in their communities, all through sports and play.

Totem has already begun work on the account and will continue to develop new engagement initiatives, bringing the organization’s positive work and message to a bigger audience.

Right To Play promotes the involvement of all children and youth, often working in the most disadvantaged areas engaging girls, persons with disabilities, children affected by HIV/AIDS, street children, former child combatants and refugees.

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