Samsonite Canada Revamps Website, Embraces Mobile Commerce

BY: 

Dave Forde
August 15, 2012

Samsonite Canada rolled out an updated website this week, the new site is also now optimized for mobile ecommerce, allowing shoppers to make purchases on the go.

“We aim to perpetuate and enhance our leadership position in the market; firstly by continuing to provide best in class products and a total  support philosophy for our valued Samsonite Retailers and secondly by upgrading our ecommerce platform with an enhanced experience for consumers who prefer this purchasing style” notes Paul DeCorso, General Manager at Samsonite Canada.

The new website places equal prominence on increasing foot traffic to local retailers through tools such as GPS detection and a store locator.

A number of additional features help the new site provide a positive user experience.  IP address detection on the desktop version gives consumers the ability to locate their nearest retailer, while simplified, stripped-down check-out steps enhance and clarify the online purchase process.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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