DDB Canada Jumps Back In Quebec Market, Creates Partnership With Bleublancrouge

BY: 

Dave Forde
July 26, 2012

DDB Canada is looking to expand their market share in Canada and has turned their attention to the Quebec market. The marketing communications agency has announced this week the launch of ‘DDB Canada Montreal’ in partnership with Quebec’s creative powerhouse, Bleublancrouge.

“This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients,” said David Leonard, President and COO, DDB Canada. “Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming.”

DDB Canada Montreal will also bring DDB Canada’s extensive expertise and leadership in emerging communication disciplines such as shopper marketing, mobile marketing and data analytics directly to local Quebec clients.

“We entered into this strategic alliance because we felt that DDB Canada fit very well with our Bleublancrouge brand – just like us, they greatly value creative freedom across each of their individual Canadian offices, and they have a passionate entrepreneurial spirit,” said Sébastien Fauré, CEO, Bleublancrouge. “This partnership will give our talented creative team a chance to shine beyond our provincial perimeters, on a national platform.”

Some of the clients that DDB Canada Montreal will provide work for include: autoTRADER.ca, McDonald’s Canada Digital and Manulife Financial.

Existing Bleublancrouge clients will continue to be served independently, under its current company banner, but will now also benefit from added expertise from DDB resources.

Growth is always good in the competitive agency business, but one question that we’ve been wondering is why didn’t DDB just buy Bleublancrouge outright?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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