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Mediative Becomes Exclusive Ad Rep For Reader's Digest Properties In Canada

Mediative has signed an exclusive deal with Reader’s Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns. The exclusive partnership will leverage Mediative’s digital sales team, data capabilities and technology, and deep relationships with advertisers across Canada to expand the advertising reach of Reader’s Digest.

Nearly 1 in 5 Canadian adults read Reader’s Digest monthly, based on PMB Spring 2012. The Reader’s Digest brand extends to an overall audience reach of almost 13,000,000 across multiple platforms including online, mobile, social and print.

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