Study: More Women Follow Brands On Social Media Than Men

BY: 

Dave Forde
July 4, 2012

According to a study byBurst media of 1,453 U.S. online adults, in May 2012, 58.1% of online moms follow brands online compared to 49.1% of all respondents. And 31.7% of online moms said they were likely to follow a brand promoted in an online ad, compared to 25.4% of all respondents.
The data does also reflect the fact that we’ve often heard women (and moms in particular) are heavier users of social media overall: 49% of female respondents said they visit social media sites a few times per day or more, including 58.6% of moms and 42.7% of women without children, compared with just 34% of men.
What isn’t too surprising, is that younger adults are also more likely to “like” favorite labels and retailers on social media, with 58.1% of men and women ages 18-34 saying taking part, compared to 49.1% of all respondents.

Which Gender Uses Social More – Men or Women?

The survey also reveals that 43.5% of moms said they do so to “keep up with the latest content,” compared to 44.4% of women without kids and 30.7% of men; 23% of moms said they do so to “see what others are saying about the content,” compared to 25.4% of women without kids and 21.7% of men; 29.3% of moms said they do so to interact with the sites’ authors and contributors, compared to 16.5% of women without kids and 19.2% of men; 41.9% of moms said they do so to “share content with family and friends,” compared to 40.9% of women without kids and 26.3% of men; and 33.3% of moms said they do so to “share my opinions and comment,” compared to 26.7% of women without kids and 29% of men.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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