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AOL Reorganizes Into Membership, Brand And Ad Units, Adds New COO

Last week AOL announced a restructure to the company as they formed three distinct operating units, Membership, Content Brands and Advertising.com, all this as part of Tim Armstrong’s plan to bring the company back to its dominance in the online world.

  • The AOL Membership Group will include the teams that serve AOL account holders, both free and paid members. From AOL.com to AOL Mail to consumer products, the AOL Membership group will be focused on delivering world-class experiences to our loyal users who rely on these AOL products and properties every day.
  • The Content Brands Group will include AOL’s portfolio of distinct and unique content and service brands. We have valuable brand portfolio of world-class content brands and each of these brands will have distinct plans for innovation and growth.
  • The Advertising.com Group will continue to include AOL’s B2B services and network businesses such as ADTECH, Pictela, GoViral, 5Min and The AOL On Network, and will continue to focus on product innovation and scale to grow and accelerate our clients’ and advertisers’ businesses.

Artie Minson, Jr. has also been promoted to Chief Operating Officer from CFO.  As part of his role he will oversee AOL’s plan to form three operating units: AOL Membership Group, Content Brands Group, and the Advertising.com Group. This new role and operating structure will allow the company to go deeper on its focus on profitability, coordinated business execution, and resource allocation across its portfolio of brands and services. He will continue to report to Tim Armstrong, Chairman and CEO, AOL and the company is actively interviewing replacement candidates for AOL’s CFO position.