After the Rogers/ Torstart project knows as TOPS project crashed and burned, Torstar is jumping right back into the pool again with a new solution. Earlier this week they announced their Star Content Studios reciebed a makeover for its website. The content marketing agency is aiming to help “authentic storytelling,” and will target branded magazines, video campaigns, advertorials, tablet apps, catalogs and corporate annual reports.
The initiative is led by Ed Greenspon, Vice President, Business Development, Star Media Group, and Cathrin Bradbury, Executive Director, Content Development, Star Media Group.