Who doesn’t like a good laugh? For this year’s upcoming Just For Laughs (JLF) the organizers have selected Louis CK to headline the annual comedy event. They have also revamped their web presence with a mobile app and web site, JFL42.com. The festival takes place September 21 – 28th and will celebrate 42 of the funniest, most innovative and contemporary things from Toronto and around the world. The first of “the 42”, and the headliner, Louis CK will perform four concerts at the Sony Centre. The other 41 selections will include a variety of performances, attractions, and experiences with cool stars, small stars and soon-to-be stars in comedy and the arts, in various venues across the city.
Organizers are also promising to deliver and updated mobile experience for show-goers with a new smart phone app they have designed to provide mobile reservation and check-in system equipped with the power they need to see all of “the 42”. Festival pass holders will be able to design their own festival experience by creating demand for each event, which could result in added shows or moving to bigger venues. The smart-phone-based pass will allow users to connect in real-time with fellow festival-goers, performers and organizers. Through live streaming, tweeting and frequent updates, the festival will capture the attention of audiences around the world.