For Facebook, Mobile Users Are Crucial [Infographic]

BY: 

Dave Forde
May 22, 2012

Now that Facebook’s IPO is complete and Mark Zuckerberg is a married man, it is back to business.  Then again, the day after the big multi-billion dollar IPO they acquired mobile gifting company Karma which proves that mobile is extremely important to the social network’s growth.  We pulled the below infographic from Social Bankers which might help paint a visual picture of the importance of mobile to Facebook’s future.

Facebook’s Mobile Strategy, The Important Facts And Figures:

In developing countries such as New Guinea (78%) and Nigeria (81%) having some of the highest Facebook mobile penetration in the world.

  • 54% Penetration of Facebook mobile (488 million out of 901 million users)
  • Android and Apple share the largest mobile platform usage at 19% each
  • iPad is 5% of Facebook mobile usage
  • The top 5 countries using Facebook mobile are USA, Indonesia and India followed by the UK and then Mexico

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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