Delicious Victory For Sweet Tooth, Secures $2.25M In Seed Financing

BY: 

Dave Forde
May 7, 2012

Waterlook-based Sweet Tooth, who develops an eCommerce customer loyalty software, has secured $2.25 million in funding today. OMERS Ventures, the Ontario government funded MaRS Investment Accelerator Fund (IAF) and Points International have all contributed to provide total of $1.5 million in seed financing will come from  An additional $750,000 is forthcoming from other sources.

“Sweet Tooth really epitomizes what we are looking for in seed stage companies. They have a great product, with a huge market potential and strong management team,” said Derek Smyth, Managing Director of OMERS Ventures. “Sweet Tooth is an example of the high quality companies we are seeing in the Kitchener-Waterloo region, and we will continue to focus time, energy and expertise there to source new investments.”

The startup was launched in 2008 by CEO Jay El-Kaake and has since worked with over 1,500 merchants to provide rewards for over 15 million consumers worldwide.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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