Bensimon Byrne has also been appointed to represent Inniskillin and Linden Bay, as part of a repositioning that the alcohol brands parent company Vincor Canada took last year.  Bensimon will also represent Simply Naked and Thorny Rose, which was won as part of a competitive digital search, which commenced in early 2012. Bensimon Byrne along with its digital subsidiary Mighty and PR division Narrative will be developing a host of communication strategies for the brands throughout 2012.

The addition of the new wine brands to their current portfolio follows a successful re-positioning of Jackson-Triggs and the introduction of the new, “We’ve got a wine for that” positioning. The campaign involved new packaging, television, digital media buying and public relations.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.