Retailer, Sears Canada has turned to SavvyMom Media as part of a new strategic partnership to engage with mothers across Canada. As part of a new campaign, a co-branded contest which will reside on the Savvymom.ca website offering a chance to win a $500 shopping spree at Sears, and it will be followed by two more contests throughout the year. The SavvyMom editorial team will also select and feature weekly picks from the Kids Room, the children’s department at Sears – their top choices of gear and clothing for babies and kids.
“Sears recognizes the strength of the SavvyMom brand in content curation, especially when it comes to shopping,” said Minnow Hamilton, Managing Editor and co-founder of SavvyMom.ca . “We’re the trusted brand for moms in Canada when they want to know what to buy for their families, and now they’ll know they can buy what they need at Sears. While Sears gets the SavvyMom seal of approval, SavvyMom benefits from the exposure Sears Canada can provide to their wide consumer audience.”
The editor’s choose items, as well as some SavvyMom tips, will be featured on savvymom.ca as well as Sears.ca.