Casale Media Inc. announced a new competition called “The Engagement Directive: A Tomorrow Throwdown,” it is a worldwide competition in which creative minds will compete to craft the best interactive video-enabled rich media ad campaigns using Casale Media’s Video Overlay Solution, VOS. For the competition, Casale has partnered with the Tomorrow Awards/IHAVEANIDEA organization to develop the contest and all participants will have a chance to compete for $15,000 in prizes from the two companies.
Contest participants will choose from seven brands and one free-for-all brief to create ads for, including: Kellogg’s Vector, Rocawear, McDonald’s Europe, FOX Canada’s Family Guy and Glee, EMI/Capitol records band Graffiti6, and Weekly World News. With briefs and assets in hand, competitors will be asked to design the most engaging, boundary-breaking video-enabled rich media overlay ad that best executes the brand’s overall vision. A panel of judges that includes representatives from Casale Media, the brands, IHAVEANIDEA/The Tomorrow Awards and creative minds will vote on the top eight ads that will run live on Casale Media’s ad network, MediaNet, from May 28th, 2012 – June 25th, 2012. Online voting will be open to the public and will count toward the final panel decision. The eight finalists will have their ads assembled by Casale Media, executed and run in market according to the brand’s brief, in addition to receiving a cash prize. The grand prize winner will be announced on July 2nd, 2012.
“This competition gives the best creative minds around the world an opportunity to showcase their innovative skills and talents by making these top brands’ campaigns come to life in new ways,” said Julia Casale-Amorim, CMO, Casale Media. “Our goal with the Casale Media VOS platform was to develop an easy-to-use technology that could truly showcase the power that video advertising has to evoke an emotional response from viewers. With this competition, we look forward to seeing truly innovative and creative campaigns that push the boundaries of online video advertising.”
The contest is open to all creative minds around the world and consists of three rounds beginning with the first round entry deadline on April 20th, 2012, and first round finalists to be announced on May 4th, 2012.