Woodruff Sweitzer made an acquisition as it picked up EVOKE Research Group Inc for an undisclosed sum. EVOKE Research Group Inc. was founded in 2007 by Keith Dundas and serves clients in both Canada and the U.S.
“Acquiring EVOKE is a strategic move for Woodruff Sweitzer since our agency work is rooted on unique customer insight,” says Woodruff Sweitzer Calgary president and managing partner, Jeff Groeneveld. “EVOKES’s ability to go above and beyond in delivering customer and category insight has provided our account teams with a great advantage. With EVOKE in-house, we are looking forward to this tighter integration of our 4D system with the ‘Discovery’ and ‘Disseminate’ processes. It will also provide our entire Canadian and U.S. portfolio with a true competitive advantage.”
Keith will remain as part of the Woodruff team.